Arcrite Engineering rebranding
While developing the new website for Arcrite Engineering, I worked on a new logo and branding for the company. Their existing logo had been in use for many years, so it was a debate as to how different they dare make the new one.
The client had already been playing with some variations over the years, and these were used as my starting point. After going through a process of looking at some styles and options, we eventually settled on a combination of colour, font and shape that we all felt happy with.